Nature Framed was created from a deep love for the sea and a desire to bring its power, colour, and emotion into the spaces where we live and work.
Our 'territory' spans the Western Cape coastline of over 1000km, with the cold Atlantic Ocean on the west coast and the warmer Indian Ocean on its southern and eastern border. We are passionate about capturing the raw beauty of this vast coastline in all its moods: pounding waves, quiet glassy moments, luminous aquas, sea spray suspended in sunlight, and the unfiltered spectrum of blues that define our seas.
Our work is driven by a simple belief: nature has the power to transform interior spaces and the people within them. In a world filled with noise, movement, and urgency, the ocean remains a place of clarity, energy and grounding. Through our photography, we frame those moments—moments of force, tranquillity, and everything in between—and make them accessible as permanent installations for homes, offices, hotels, and design-led environments.
About Greg Shaw:
Our Photographer
Greg brings more than 25 years of world-class visual storytelling to Nature Framed. As a professional lighting cameraman, he worked with leading international news and documentary broadcasters—ITN, CBS News, NBC, and Sky News—documenting South Africa’s historic and often turbulent transition to democracy. His lens captured defining moments: the final years of unrest under the National Party, the release of Nelson Mandela, the iconic footage of Mandela casting his first democratic vote for SKY News and most memorable experience was covering Mandela's funeral exclusively for NBC.
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Greg’s career spans major documentaries, historical features, and high-profile trials including the Oscar Pistorius and Dewani trials. His work for ITN, NBC, and CBS placed him at the heart of some of the most pivotal global stories. Greg has also filmed for the prestigious "60 Minutes" Documentary series.
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Balancing intensity with lighter assignments, he covered the Volvo Ocean Race for Welsh TV and the 2010 World Cup with The Daily Show. Greg was on live camera for "I'm a Celebrity. Get Me Outa Here" (Australia) for three consecutive years, Fear Factor (India) and "Dare to Dance" for Endemol.
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Greg's passion has always been wildlife and environmental documentaries. He has covered major high profile international events such as the sinking of the Seli-1 for the Smithsonian Channel / Paramount, shooting for the series "Sharkville" on Great White Sharks for National Geographic. Greg covered the exposure by Greenpeace of the nasty business of Cape Fur Seal harvesting, Harp Seal hunts in Nova Scotia, anti-poaching operations in Zambia and a wildlife rescue series in Namibia called "Wild Animal Orphans" for Animal Planet. Greg has documented elephant-human conflicts, the devastation of AIDS in Uganda, and been on assignment expeditions through the jungles of Cameroon.​
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Today, Greg has turned his focus fully toward his passion for stills photography—especially the ocean. Decades behind the camera have sharpened a rare ability to read light, movement, weather, and tides, bringing a seasoned cinematic eye to Nature Framed. His images carry the depth, drama, and emotional truth shaped by a lifetime of capturing the world at its most powerful.
